About Us

We built Fitova in 2025, as a movement built for the relentless. We create high-quality performance gear, accessories, and supplements designed for athletes, trainers and anyone chasing that next level. We ensure that our products are built to last, tested under pressure, and made to enhance performance, not just look good on a shelf.

We started Fitova after seeing too many cheap, overhyped products flooding the market, gear made for profit, not for progress, so we built our own stuff, for those who don’t settle for average.